Marcus creates internal processes, evaluates metrics, and makes sure Yamzu is on the right path to reach its concrete goals. A member of Sweden M.E.N.S.A., Marcus combines a high IQ with a low-to-the-ground approach to data on the Yamzu platform, the contours of the gaming landscape, and of course the competition.
Beyond mere brainpower, Marcus possesses special insights into marketing and is the resident copywriter and facilitator of the general feel of the company to outsiders. Perhaps most impressively, he designs flowcharts which often capture events and corporate structures before they happen or take shape. In addition, Marcus helps build and update Yamzu’s own workflow, a system he designed mostly from scratch.